Keep writing articles and forget the Google Penguin update. What are you going to do if not that? Stop writing? Give up? Cry? None of these makes sense, and Google is not making it impossible for people to have their web pages indexed and listed.
The search engine is simply trying to give its customers, those that use the search engine for information, a better service – and you can take advantage of that by helping it to do so. It’s not your content that Google is worrying about here, unless you are still indulging in endless keyword repetition. It is your backlink sources and how you keep using the same anchor text and the same landing page on your website in all your articles.
So there you have it in a nutshell – how to keep on the right side of the Google penguin update. To be more specific:
Your Web Page Content
Keep writing articles, but keep it natural and avoid keyword spamming. The Google Penguin update is about webspam, and part of that is how people stuff web pages with keywords in the hope that will get them a high listing. It won’t – it will get the page demoted. Around 1% keyword density should be your limit – Ezine Articles applies a limit of 2%, but that includes related terms, so ‘writing articles’ and ‘article writing’ best essay writing service reddit 2019 could be regarded as the same.
I generally stick to a maximum of 1% unless it cannot be avoided, in which case 2% is my absolute maximum. For example, although your keyword might be ‘golf balls,’ you still use the word ‘golf’ in ‘golf clubs,’ ‘golf courses,’ and so on – even if ‘golf’ is not your intended keyword, the algorithm doesn’t know that. It will take ‘golf’ as a keyword and if that exceeds a certain figure (nobody but Google knows what that is) your page is liable to be dropped a few places in the rankings for any of its keywords.
So write naturally and don’t worry about keyword density, other than to keep it low although not so low that the main topic is not lost. Be sensible and do not work to numbers.
Your Anchor Text
Many people use the same anchor text in their links time after time. Mix it up: when writing articles it is nice to use the main keyword for an article in the anchor text, and there is no reason not to. However, don’t just use the same keyword in all your articles. If you have an article site, then don’t always use the word ‘article’ as a keyword.
You could use terms such as ‘copywriting,’ ‘content,’ ‘essay,’ ‘passage,’ ‘dissertation’ and ‘work.’ If you can’t think of synonyms to use go to thesaurus.com and you will find a whole host of them. Google Penguin will punish backlinks if the anchor text is repetitive.
Your Linking Strategy
The Google Penguin update looks for a diverse source for the links leading back to your web pages. If you use link farms for your backlinks, and large numbers of links are pointing back to the same page from the same source, then your ranking will be adversely affected. The same is true if your links are predominantly from poor quality web pages and pages not directly connected with the topic of those they link to.