Keep writing articles and forget the Google Penguin update. What are you going to do if not that? Stop writing? Give up? Cry? None of these makes sense, and Google is not making it impossible for people to have their web pages indexed and listed. The search engine is simply trying to give its customers, those that use the search engine for information, a better service – and you can take advantage of that by helping it to do so. It’s not your content that Google is worrying about here, unless you are still indulging in endless keyword repetition. It is your backlink sources and how you keep using the same anchor text and the same landing page on your website in all your articles. So there you have it in a nutshell – how to keep on the right side of the Google penguin update. To be more specific: Your Web Page Content Keep writing articles, but keep it natural and avoid keyword spamming. The Google Penguin update is about webspam, and part of that is how people stuff web pages with keywords in the hope that will get them a high listing. It won’t – it will get the page demoted. Around 1% keyword density should be your limit – Ezine Articles applies a limit of 2%, but that includes related terms, so ‘writing articles’ and ‘article writing’ best essay writing service reddit 2019 could be regarded as the same. I generally stick to a maximum of 1% unless it cannot be avoided, in which case 2% is my absolute maximum. For example, although your keyword might be ‘golf balls,’ you still use the word ‘golf’ in ‘golf clubs,’ ‘golf courses,’ and so on – even if ‘golf’ is not your intended keyword, the algorithm doesn’t know that. It will take ‘golf’ as a keyword and if that exceeds a certain figure (nobody but Google knows what that is) your page is liable to be dropped a few places in the rankings for any of its keywords. So write naturally and don’t worry about keyword density, other than to keep it low although not so low that the main topic is not lost. Be sensible and do not work to numbers. Your Anchor Text Many people use the same anchor text in their links time after time. Mix it up: when writing articles it is nice to use the main keyword for an article in the anchor text, and there is no reason not to. However, don’t just use the same keyword in all your articles. If you have an article site, then don’t always use the word ‘article’ as a keyword. You could use terms such as ‘copywriting,’ ‘content,’ ‘essay,’ ‘passage,’ ‘dissertation’ and ‘work.’ If you can’t think of synonyms to use go to thesaurus.com and you will find a whole host of them. Google Penguin will punish backlinks if the anchor text is repetitive. Your Linking Strategy The Google Penguin update looks for a diverse source for the links leading back to your web pages. If you use link farms for your backlinks, and large numbers of links are pointing back to the same page from the same source, then your ranking will be adversely affected. The same is true if your links are predominantly from poor quality web pages and pages not directly connected with the topic of those they link to.
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You are in a business meeting or possibly at a networking spherical desk. Maybe you ARE in reality in an elevator (or elevate in case you are England) whilst a person asks you: “So, what do you do?” It’s an inevitable question. Sometimes it’s far formalized, often it’s miles one of the first belongings you are requested while you meet a person for the first time. This is the risk so one can provide your elevator speech. But what IS an elevator speech? Surely it isn’t rehearsed, phrase perfect speech or monologue? How did it get it is name inside the first area and do you actually need one? The Elevator Ride – Ok, I are aware of it’s a cliche however the term “elevator speech” comes from it’s near cousin “elevator pitch”. The idea stems from the reality that an ordinary elevator trip is perhaps 30 seconds to a minute in period. I recognise some are longer تكلفة تركيب اسانسير and a few shorter however you get the idea. Furthermore, possibilities are that a number of the ones elevator rides will allow a brief verbal exchange to take location. Again, I understand that a lot of us might as an alternative not communicate to strangers in an elevator however anticipate for a minute you are asked the “what do you do?” question. You have a quick time to engage and seize the attention of the alternative person with the aid of succinctly explaining what you do in a way that gets them to want to realize greater. In the case of an elevator pitch that is probable made to a person who is probably interested by making an investment in your enterprise concept. In any occasion, count on you most effective have the time it takes from elevator doors last, to doorways starting. You need if you want to get the message across in that time. Real Life – even though there are likely only a few activities you may be in this situation, it can pay to analyze from the analogy. You have 10 to 30 2d to seize interest. That’s it! You won’t assume what you are saying is an elevator speech however it most sincerely is. If you chose not to use that terminology and prefer 30 2d creation, or 30 2d infomercial it really is exceptional, but the goal is the equal. So, how do you get that attention in this sort of short time? Avoid time wasting detail – stick to your call, business enterprise call as an intro. “My name is……. From enterprise X” is first-rate and you have already used a few seconds. Tell them who you figure with – “I/we assist (this form of client) Client issues you resolve – “who have (this kind of trouble) That is all you need. It can be enough to get attention and before the elevator doorways open you stand a great risk of being requested for more information or maybe getting a enterprise card. Keep your attention on what you are trying to do – get that expression of interest. You are not in an elevator that takes three minutes to tour from the first ground to the tenth floor – you do now not have time for prolonged anecdotes and factors. The analogy works, although it’s far cliched! Jerry Smith is the co-founder of Marketing Action Club, specializing in small service based totally organizations and unbiased experts who need to develop but conflict to draw best customers continuously.